Pay Per Click PPC Consultant

I am a professional Pay Per Click Consultant with over five years international experience and have worked with some of the largest and most successful online companies in Europe. This site was built to inform small businesses about the power of online marketing and hopefully gives a greater insight into the advantages of creating and implementing an effective online marketing plan.

Online Marketing made simple

The majority of business owners are well aware of the rewards that effective online marketing has to offer, however; due to the sheer volume of information out there most people do not know where to start. So what is online marketing all about? How can online marketing benefit your business?
The two buzz words that you will hear when researching online marketing will definitely be SEO and PPC.

Search Engine Optimisation or SEO

SEO or 'search engine optimisation' refers to tweaking or altering website data or content in order to place your website higher in search engine rankings (natural rankings). Natural rankings are the rank that a website gets when searching a query online.

On the contrary to what some major companies believe, increasing a website's natural ranking is a time consuming task that can often take months to return desired results. Techniques that are used include keyword content monitoring, URL analysis, html additions or alterations; Meta tags, Meta Keywords, Meta Descriptions, Alt tags and of course back links.

Backlinks and why Backlinks are important

Back links act as a voting system to your website which means the more "quality" links that you have pointing to your website the greater the chances are your page rank will be higher. Subsequently this would lead to your website outranking your competitors in search engine results. However to make the most of your back links, ensure that they are anchored into a keyword that you want to place highly for. For example, if you own a diving website and you want to place high for the keyword Scuba diving the text that you write on the site that links to your website should link to your site when someone clicks on the keyword scuba diving.

PPC or Pay Per Click Advertising

Pay Per Click (PPC) advertising has been around for a long time and offers massive leverage to online businesses. I have over 5 years experience with dealing with pay per click advertising and offer the following information to those wanting to learn more.

• What is PPC? PPC advertising are adverts listed when conducting an online query. The PPC advertisement is positioned alongside the natural rankings in search results and therefore have maximum exposure for online searchers.
• What will it cost me? As the name suggests you will only pay for every click that a customer makes on your ad.
• How much will I pay per click then? Well this will often depend on the market that you are advertising in. Competitive markets will normally lead to higher costs associated with competitive keywords whilst niche markets will be lower and more cost effective.
• How long does it take to set up? This depends on the size of your company and the nature of your product and/or service that you provide. If you are an e-commerce provider that has many products you the Adwords set up can take between 3 days to a week when done correctly.
• Will I have to monitor the account regularly? YES!! Why the emphasis? If you leave your accounts unattended you may find that your adverts may not be displayed on first page search results. By continuously monitoring your accounts you will avoid haemorrhaging money though mismanaged online advertising.

Search Engine Marketing Companies

If you do not have the time or commitment to advertise yourself then there are many companies that specialise in Pay Per Click Advertising. When deciding on what company you will go with, ensure that the company is approachable and can answer and query that you have. Also make sure that it is cost effective, for example, if your monthly Adwords spend is $100 and the company is charging $500 then this may not be cost effective. Of course this is dependent on the VALUE of the product or service that you are selling.

Email marketing

Provided you have an up to date database, email marketing can be one of the best forms of online marketing as it immediately hits your target market. How do you start? Firstly, if you do not have an online sign-up form on your homepage then ensure one is added as this is the number one way to add customers to your database. Try to make the sign-up forms brief. A quick form with first and last names coupled with the email address will suffice. Once you have your database you will need to find an email marketing provider. There are plenty around on the Internet and normally all provide similar packages. Find a company that works for you and can offer support when needed. Nothing is as frustrating as designing and sending a mail out that yields no results, so be sure to ask your provider for advice on how to avoid your campaigns being spammed.

I hope the above information has helped any who are looking to get involved with online marketing. If you have any questions relating to online marketing or pay per click advertising then please contact me.